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Primary Care Careers (PCC) – Making primary care a career destination and creating one recruitment solution for primary care.

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The concept of a workforce development centre was devised by Health Education East of England (HEEoE) and North and South Essex Local Medical Committees (LMCs) as an innovative solution to addressing the ongoing difficulty in recruiting, developing and retaining GPs, Practice Nurses and Primary Care Staff in the East of England.

Primary Care Careers (PCC) is currently hosted by North East Essex CCG on behalf of 15 CCGs in East of England. Its primary aim is in keeping with the GP Forward View national strategy which stresses the urgent need to increase general practice workforce, retain current staff and improve workload.

Since its development in 2015, the function had built strong relationships with stakeholders across the East of England in both Healthcare and Higher Education. PCC developed a centralised website for general practice staff careers and development; delivered recruitment fairs; promoted the East of England as a prime location in which to live and work; signposted to vacancies and training and educational opportunities; improved access to peer support and networking; and promoted coaching and mentoring as well as leadership development.

Primary Care Careers is publicly funded by the East of England HEE and the local CCGs and has the obligation to its stakeholders, regulators and the public to deliver good value for money, demonstrate positive impact on general practice recruitment and retention as well as return on investment in the delivery of its strategy.

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